How Mrs. Meyer’s took over the hand soap aisle

24th March 2020

I am very proud to have worked as the Category Captain on Mrs. Meyers this past 3 years and helped launch the private label brand Everspring at Target. Hand soap is, of course, having a moment. At my local Target last week, stockpilers loading up on Purell, toilet paper, and dried beans had also picked … Read More

2020 Personal-Care Insights: Tom’s Pioneers Prebiotic Products

18th February 2020

Step aside, kimchi and kombucha. Tom’s of Maine is out to give Americans a whole new way to befriend bacteria, debuting a line of personal-care products that promote the growth of prebiotics. The company, owned by Colgate-Palmolive, is working with actress Ellie (“Unbreakable Kimmy Schmidt”) Kemper as it rolls out the collection. And the launch … Read More

2020 Personal-Care Insights: Skin Care Trends

12th January 2020

There’s no denying that the past few years have been huge for skin care. However, according to our sources, 2020 is bound to be bigger, better, and more innovative than ever. Here, Allure breaks down the ingredients, tools, and trends that you need to know. Sourced from

2020 Healthy & Sustainability Lifestyle Insights: Supplement Trends

12th January 2020

As 2019 comes to an end, we’ve identified several current supplement trends that are likely to impact the industry throughout the next year, including industry trends, trending health supplement ingredients, and treatment approaches. Here are the top dietary supplement market trends to look out for in 2020. Sourced from