Step aside, kimchi and kombucha. Tom’s of Maine is out to give Americans a whole new way to befriend bacteria, debuting a line of personal-care products that promote the growth of prebiotics.
The company, owned by Colgate-Palmolive, is working with actress Ellie (“Unbreakable Kimmy Schmidt”) Kemper as it rolls out the collection. And the launch includes toothpaste, bar soap, and a deodorant promising 48-hour protection.
Tom’s says the idea came from research that finds a third of Americans believe their bodily bacteria is out of whack.
The probiotic category has been booming for years, from supplements to yogurt to beverages. But prebiotic products look to take consumers one step further into the microbial kingdom. Prebiotics are the nutrients that promote the growth of probiotic bacteria that already exist in and on the body by feeding them, while “starving and crowding out the bad bacteria that cause bad breath or body odor,” according to the company.
Sourced from Mediapost.com