Pro Services
Right-Sized Retail Insights & Strategy
In retail, big companies win at the register by mining data that small and mid-sized companies often can’t get at. CIBA Solutions’ Pro Services team levels the playing field with big data roadmaps and strategic plans – scaled to you. Select from our a la carte menu of solutions or let us create a tailored learning plan that delivers smart, actionable insights in a right-sized, project-based package that meets your challenge.
A scope that adapts to your needs
We are super-experienced retail experts with decades of experience helping retailers and vendors of all sizes. We are low-maintenance, analytical, strategic partners who put propriety tools like our inSITE software and our own experience to work solving many challenges:
Established Brands
Optimize your product mix and launch new items with confidence you are meeting shopper and retailer needs.
Small Retailers
Get tailored shopper insights and retail plans like big stores use – but scaled to your market niche and location.
Start-Ups and Small Manufacturers
Persuade retailers to carry your innovative product with insights, data and plans.
National Retail Chains
Pilot new categories or resolve limited retail challenges without committing to a full category captainship.
Case Study
Grab-and-Go Vendor Wins
A regional food vendor wanted to maximize sales in convenience stores. We created shopper profiles using survey results from real customers, learning about how, when, and why they select sandwiches. We used these learnings to create a consumer decision tree, assortment recommendations by region, and best-in-class planograms, which our client brought to store owners as a turnkey offering.
Pro Services That Deliver
Syndicated Share Reporting & Attributing
Tap into insights from top reporting firms to understand your category and paint a picture of where opportunities lie.
Marketplace POV or Category Reviews
Get an expert’s perspective on the competitive landscape, trends, best practices, and how your offering can stand out.
Planogram Audits and Building
Review existing sales displays or develop standout product merchandising plans that fit how people shop – and optimize sales for retailers.
Assortment & Inventory Planning
Understand the right mix of products to optimize sales and ensure you have sufficient (but not too much) inventory on shelf and in the stockroom.
Seasonal & Transition Planning
Keep up with the retail calendar with seasonally and regionally appropriate product mix, display and pricing.
Weekly/Monthly Sales Reporting
Know what’s moving and what isn’t so you can make smart, strategic choices to inform purchasing, pricing, and profitability.
Consumer & Trend Research
Know what’s hot and what’s not to guide product development, marketing, and retailing. Know what’s coming next to stay ahead of the trends.
Case Study
Blending Data for Appliance Brand
A well-known small appliance manufacturer lacked sales clarity. CIBA’s Pro Services team identified where Nielsen data didn’t match company reporting, then solved the issue by translating existing data and hand-coding new products. We also imported POS data and set up regular reporting through our inSITE software. The result: Clear and accurate sales data to improve decision-making.
